Agency org chart template
Agencies are organized around two things at once: the disciplines people practise (creative, strategy, media, development) and the clients they serve. This template starts from a typical marketing agency structure so you can adapt it to your own mix of teams and accounts.
Open the agency org chart template
It opens in the free editor as a people sheet. Rename the teams, add your account leads, and the chart re-lays itself out.
Create Your Org Chart FreeHow agencies are usually structured
Most agencies of 10 to 150 people use some version of these groups:
- Leadership: founders or partners, often with a managing director running day-to-day operations.
- Client services: account directors and managers who own the relationship with each client.
- Creative and strategy: creative directors, designers, copywriters, and strategists.
- Delivery: project managers, producers, and specialists such as media buyers or developers.
- Operations: finance, people, and new business, often shared by a small team.
Showing client teams without breaking the chart
In an agency, people often work for one manager but spend their week on another person's account. Keep the chart honest by drawing the permanent line to the discipline lead, and use a dotted reporting line for the account lead they work with. The tree stays readable, and the account relationships are still visible.
For a big client, it can be clearer to add a department for that client team and colour its members, so the client's pod stands out at a glance.
Using the chart in pitches
Prospective clients often ask who will work on their account. A clean org chart of the proposed team, with names, roles, and seniority, answers that better than a list of bios. Build the team on the chart, then share it with a free QueryChart account.
More versions on QueryChart
QueryChart, the platform OrgTree.app is built on, keeps the full org chart library: this structure with a detailed guide to its roles and trade-offs, plus hundreds of charts by company, department, industry and structure type.
Frequently asked questions
Should an agency org chart be organized by client or by discipline?
Usually by discipline, because that is who manages whom. Client teams are better shown with departments or dotted lines on top of that structure.
Can I show freelancers on an agency org chart?
Yes. Add them as rows under the person they work for and give them a role or department that marks them as freelance.
Is the agency org chart template free?
Yes. It opens in the free OrgTree.app editor with no signup.
Ready to chart your team?
The editor opens with a starter org chart. List your people one per row, and the chart rebuilds itself as you type. No signup required to get started.
Create Your Org Chart Free